A coalition of Washington non-profits called Just Futures received funding to pilot a series of grassroots community assemblies with the aim of changing how government conducts community engagement. The timeline for this work was aggressive—they needed to complete assemblies in seven cities across five months—and the group realized they needed a cohesive brand to help people understand that all their efforts were connected.
Just Futures hired Team Soapbox to develop a visual brand and messaging that would tell the story of their collective work. Because the initiative was led by a large coalition, Soapbox conducted a workshop with staff from all partners to help prioritize their design needs. Soapbox developed a logo that incorporated colors from each partner to make it easier for all organizations to co-brand with existing materials. Partners shared that the image of a “collaboration tree” that they use regularly in materials was important to their shared understanding of the work, so Soapbox developed a simplified version of this graphic and incorporated it into the logo.
Soapbox also developed key messages to help all partners consistently communicate about their work and used the visual brand to create presentation decks, one-pagers and other materials Just Futures could use to share the results of their collective work. Soapbox held a webinar for staff to make sure the coalition understood how to deploy the new brand and messaging.
After the last assembly was completed, Just Futures used their new brand to report out progress to elected officials and community leaders
