The Snohomish County Office of Social Justice (OSJ) engaged Team Soapbox to provide strategic communications support aimed at increasing public awareness of the department and its mission.
Our work began with the development of a comprehensive communications plan, designed in alignment with OSJ’s goals and priorities.
Following discovery meetings with the client, we proposed a plan centered on creating compelling collateral, enhancing digital presence, and producing multimedia content. Specific deliverables included:
Website Redesign: The existing OSJ website was outdated, misaligned with brand guidelines, and lacked a user-friendly interface. We reimagined the site architecture, designed modern and accessible page layouts, wrote new content, and fully integrated the refreshed brand identity to create an engaging and cohesive user experience.
Original Photography: In response to concerns about overused stock imagery, we collaborated with a professional photographer to capture original images featuring community organizations funded by OSJ and recognizable landmarks that reflect the department’s commitment to equity and justice. These high-quality photos were incorporated into all communication materials and shared with community partners for their own use.
Social Media Assets: To enhance OSJ’s social media presence, we developed a series of branded graphics highlighting cultural recognition days and heritage months, tailored for use across Snohomish County’s digital platforms.
Video Production: We produced a series of videos that were shared via OSJ’s website, YouTube channel, and social media. The videos introduced the community to the department’s leadership and provided insights into their work and impact across the county.
Annual Report: Our team researched, wrote, and designed OSJ’s annual report, March Forward, which showcased the department’s achievements and spotlighted community investment recipients. We also created a video version of the report to maximize engagement through visual storytelling and broaden its reach across digital channels.
